Timeless, polished, and effortlessly stylish. Curate a wardrobe of elevated classics with versatile pieces that blend modern trends with enduring elegance — and do it sustainably.
Own the streets. Wear the story. The Molúè Fit by HerBooJah captures the spirit of Lagos’s iconic street bus — bold, gritty, alive. Tiny Molúè motifs dance across vibrant fabric, celebrating movement, hustle, and the everyday pulse of the city. Powered by our EcoSwap™ innovation, this fit transforms with you: detachable pockets that double as a sling bag, shirts that switch from Molúè print to aṣọ-oke contrast, and silhouettes that shift from two-piece to dungaree in seconds. Every detail carries meaning — culture woven in, versatility built out, and style that refuses to blend in. Sustainable. Streetwise. Unmistakably African. Please note: In the event of fabric unavailability, a suitable replacement fabric will be used without altering the design.
