Molúè: The Spirit of the Streets, Styled Boldly 🚍🔥
Own the streets. Wear the story. The Molúè Fit by HerBooJah captures the spirit of Lagos’s iconic street bus — bold, gritty, alive. Tiny Molúè motifs dance across vibrant fabric, celebrating movement, hustle, and the everyday pulse of the city. Powered by our EcoSwap™ innovation, this fit transforms with you: detachable pockets that double as a sling bag, shirts that switch from Molúè print to aṣọ-oke contrast, and silhouettes that shift from two-piece to dungaree in seconds. Every detail carries meaning — culture woven in, versatility built out, and style that refuses to blend in. Sustainable. Streetwise. Unmistakably African. Please note: In the event of fabric unavailability, a suitable replacement fabric will be used without altering the design.
- Brand: HerBooJah
- SKU: HBJ-ML-NS-RED-RLX
- Shipping:
- Return Policy: We want you to love your HerBooJah pieces—if not, here’s how to return or exchange them: Eligibility: Only new, unused, unwashed items in original packaging and condition. Window: Submit your return or exchange request within 5 days of delivery. How to Return: Download and print your pre-paid return label from your account. Pack the item securely in its original packaging. Drop it off at the designated carrier. (Return shipping is your responsibility.) Defective & Non-Defective: Returns accepted for both defective and non-defective products. Exchanges available upon request. Restocking Fee: A 15% fee applies to all non-defective returns. Refund Timing: Once we receive and inspect your item (within 5–7 business days), we’ll issue your refund. It typically posts to your account within 3–5 business days—up to 12 days total. Non-Returnable Items: Custom-made (bespoke), rented, or swapped pieces. For questions or assistance, email us at hello@branditafrica.com. We’re here to help!
Learn More
The Molúè Fit: Own the Streets. Wear the Story.
The Molúè Fit by HerBooJah is more than just clothing; it is a canvas celebrating the relentless energy and iconic beauty of Lagos, Nigeria. We draw inspiration from the city's legendary street bus—the Molúè—a symbol of hustle, connection, and the vibrant, everyday pulse of millions. This is not just street wear; it is history, culture, and movement stitched into every seam.
Look closely: the repeating Molúè motifs are miniature narratives, printed in bold, vital colours against a deep, contrasting base. They don't just decorate the fabric; they capture the collective rhythm of Lagos, offering a piece of the city's living, breathing soul that you can carry with you.
Why Every Closet Deserves the Molúè Fit 🚌
At the core of the Molúè Fit is our revolutionary EcoSwap™ technology—an innovation born from the commitment to circular fashion. We believe that true luxury lies in longevity and utility, not disposal. This is why the Molúè Fit is engineered to transform seamlessly, giving you multiple distinct looks and functions from a single investment.
🚌 Iconic Bus Art – Let the print talk for you
🪡 Breathable Fabric – Crafted from high-quality, breathable fabric that ensures comfort and durability for the everyday hustle.
✂️ Dynamic Reversibility – The accompanying top switches instantly from the vibrant Molúè print statement to a sophisticated solid aṣọ-òkè pocket.
🧵 Utility on the Move – Detachable utility pants' pockets zip off to become a compact, streetwise sling bag, perfect for carrying essentials.
🧳 EcoSwap™ Magic – Modular construction allows the full ensemble to shift from a relaxed two-piece set to a single, bold dungaree outfit instantly.
🌆 Afro-Urban Energy – From hangouts to occasions, it shows out
🌿 Sustainable by Nature – Engineered for longevity and multiple functions, maximising utility and minimising waste through circular design.
Fashion with a Conscience: A Commitment to the Circular Economy
The creation of the Molúè Fit is a deliberate act of resistance against the wasteful, linear model of fashion. By engineering versatility and encouraging reuse, we offer a style that is both deeply meaningful and fundamentally sustainable. When you choose the Molúè Fit, you are investing in:
Reduced Waste: Maximising the lifespan and utility of the garment, reducing the demand for fast fashion.
Cultural Preservation: Honouring and weaving in African textile heritage, giving modern expression to ancient craftsmanship.
Investment in Local Industry: Supporting responsible, ethical production and creative innovation within the continent.
Fashion with a Conscience — Look Good. Do Good
What is Molúè?
How can I get Molúè?
💃 Rent: Pay a flat fee for 7-day wear (renewable).
🛒 Buy: Own it outright—remix the detachable features for endless styling.
What sizes does Molúè come in?
How do I care for my Molúè fit?
- Detach first: Remove all EcoSwap™ Aṣọ-Òkè pockets and sling-bag attachments; close any snaps.
- Wash cold, gentle: Hand wash or machine wash on delicate in cold water with mild detergent. No bleach.
- Protect print: Turn inside out; use a laundry bag to keep the Molúè print vibrant and safe from friction.
- Do not wring: Press out excess water lightly without twisting.
- Air dry only: Lay flat or hang to dry in the shade. Avoid direct sunlight and never use a tumble dryer.
- Low-heat press: If needed, iron inside out on low with a pressing cloth; keep heat away from Aṣọ-Òkè pockets and labels.
- Reattach & remix: After drying, snap your EcoSwap™ pockets back on — or onto the dungaree top — and style it your way.
How long will delivery take?
• Express: 5–7 business days (additional 50% fee applies)
